We are a startup studio specialized in launching B2B SaaS companies
Our mission is to empower people to launch B2B SaaS companies at scale.
We are open to giving time, skills and money to launch a new venture with external entrepreneurs or to launch an internal project.
At Once Upon a Time, we are long term thinkers, risk takers but also results oriented and data-driven.
Our culture is unique and is suited for people with an entrepreneurial mindset.

From launch to scale, we are here to help

Ideate & advise
We accelerate startups, through an acceleration program and a startup studio.

Build & automate
We help companies to be more efficient thanks to technology and data.

Market & grow
We help you grow with a tailored content marketing strategy.

Pitch & finance
We do pitch deck advisory and fundraising.

Attract & hire
We help by facilitating the recruitment process for companies.
Our companies

Startups.camp
Startups.camp is a 12 month acceleration program for ambitious B2B startups.
We help entrepreneurs build sustainable and scalable companies. Our objective of creating strong financial and societal value, thanks to our community of experts and mentors.

Agily
Agily helps companies to be more efficient via technology and data.
We are convinced that companies are built around three pillars, product, process and people. We combine strategy, design and technology to support our customers in the development of their businesses.

Potion Studio
Potion Studio helps you grow with a tailored content marketing strategy.
The aim of potion studio is to shape brand stories by imagining and creating high value-added content.
We help our clients to extend their brands and create a strong bond with their audiences.
We are here to help our customers build a true organic acquisition machine without spending much time and budget on it.

Talent Circle
Talent circle is a collaborative recruitment platform.
It offers companies the opportunity to share candidate profiles which reached the last stage of recruitment but were not taken. It thus facilitates the recruitment process for companies which is often long and expensive by offering only quality profiles.
Our partners

Our people

Stéphane Paillard
Head of People, Finance and Care
Timothée Vezy
Head of Operations
Tal Stanislas
Head of Sales
Anaïs Maxin
Head of Product & Design
Vincent Caggiari
Head of Engineering
Théo Lebarq
Fullstack Developer
Gabrielle Theart
Head of Mentors
Louis Fouchard
Growth Manager
Olivia Teixeira Lima
Growth & Automation
Alexandre Douillard
Fullstack Developer
Kevin Pizuch
Fullstack Developer
Ivana Jontes
UX / UI Designer
Clément Chacon
Project ManagerThey started a story with us






Want to know us better?
Stephane Paillard, our CEO and Timothée Vézy our COO were guests in the Pennylane podcast – Vous avez dit finance ?
In the podcast, you will learn more about our ecosystem and the organization needed to manage several businesses at the same time.
Moreover, Stephane gives his advice to entrepreneurs who are starting out and Tim gives his best tips in process automation.
Check out the podcast now!